HomeMy WebLinkAbout2007/07/09 - ADMIN - Minutes - City Council - Study Session Y F OFFICIAL MINUTES
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SIS CITY COUNCIL STUDY SESSION
RK JULY 9, 2007
The meeting convened at 6:30 p.m.
Councilmembers present: Mayor Jeff Jacobs, C. Paul Carver, Phil Finkelstein, Paul Omodt,
Loran Paprocki, and Susan Sanger.
Councilmembers absent: John Basill
Staff present: City Manager (Mr. Harmening), Community Development Director (Mr. Locke),
Director of Inspections (Mr. Hoffinan), Police Chief(Chief Luse), Police Lieutenant (Lieutenant
Dreier), Communications Coordinator (Mr. Zwilling), Web Coordinator (Mr. Huber) and
Recording Secretary(Ms. Schmidt)
Guests. James Gainsley, Board of Zoning Appeals Chair; Martha Burnett, Vice President &
Director of PR & Brand Advocacy- Periscope; Jim Detmar, Associate Creative Director-Penscope
1. Future Study Session Agenda Planning
Mr. Harmening and Council discussed study session agenda planning.
2. Board of Zoning Appeals Annual Report
Mr. Morrison presented the staff report.
Chair Gainsley suggested the Board of Zoning Appeals (BOZA) and Council review any appeal
decisions together prior to Council making the final decision on approval or denial. He also
stated they would continue to operate under the Sturgis Standard Code of Parliamentary
Procedure.
3. Marketing and Branding
Mr. Zwilling presented the staff report.
Ms. Burnett, Vice President and Director of PR & Brand Advocacy Periscope, stated they would
be taking an "Inside-Out" approach, which would include: City management and employees,
businesses and key organizations, citizens and media. She stated they would be focusing on
"Who is St Louis Park," showing the personality and the community highlights.
Jim Detmar, Associate Creative Director Penscope, stated the goal is to match the City with its
residents and vice versa.
Mayor Jacobs stated he would like to see staff proceed, stating the current branding labels the
City as "old" and he would like to see its vibrancy and diversity illustrated.
Study Session Minutes -2- July 9, 2007
Councilmember Sanger asked what Periscope could provide that would be different from what
the City already has. Ms. Burnett stated the City has a lot of the branding established, but
suggested having some focus groups for broader core messaging.
Councilmember Paprocki suggested the branding illustrate the city's eclectic side.
Councilmember Finkelstein suggested a simple statement that citizens would want to use.
Councilmember Carver suggested it be easily understandable. Councilmember Omodt stated he
is in favor of the branding market approach. Councilmember Sanger wanted to make certain this
approach wouldn't be creating another advertisement space.
Mr. Zwilling stated the ideal scenario would be branding that just happens, and not something
that's launched.
It was the consensus of Council to continue working with Periscope.
4. Police Mapping
Mr. Zwilling presented the staff report, stating the community feedback was positive. Mr. Huber
presented a demo of the incident-mapping program with changes previously suggested by
Council.
Councilmember Omodt asked if they could add a neighborhood overlay on the map. Mr. Huber
stated they could, stating the current overlay provides a border overlay. Councilmember Sanger
suggested a cross-reference feature for the address to pinpoint the neighborhood.
Councilmember Omodt asked if the program could update the final disposition of the listed
incident. Lt. Drier stated the program is only providing incidents, not the final outcomes.
Councilmember Carver liked the current product, suggesting keeping it simple.
Councilmember Finkelstein stated he appreciated the community feedback and asked for
periodic updates.
Councilmember Paprocki suggested the context be based per capita, not just the numbers and
asked if it would be ready for National Night Out. Mr. Huber stated yes.
It was the consensus of Council to move forward.
5. Community Video
Mr. Zwilling presented the staff report.
Councilmember Omodt asked if this would tie in with the branding. Mr. Zwilling stated the
advertising and timing would work well together. Councilmember Sanger stated she would not
be in support of this type of marketing because of the advertisements.
Study Session Minutes -3- July 9, 2007
Councilmember Finkelstein asked if the contract would prohibit the City from doing anything in
the future. Mr. Zwilling stated the City has the ability to change the video anytime there would
be a change within the City.
Council and staff had discussion on the community video and advertising options.
It was the consensus of Council to proceed with the community video.
6. Council Policy Definition of Separate Living Unit
Councilmember Sanger stated concern with the current zoning definitions. She also stated she is
concerned that houses are being operated as duplexes even though they are not registered as R-3
districts. Mr. Hoffman stated there isn't a straightforward solution, stating it may be acceptable
under the building code, but not under the zoning code and vice versa. Mr. Locke stated the
definitions may be general, but they are clear, stating they are difficult to enforce unless the City
has a reason to inspect the property.
Council, Mr. Hoffman and Mr. Locke had discussion on the zoning definitions and enforcement
concerns.
Council suggested staff review the zoning definitions to make them more consistent.
The meeting adjourned at 8:50 p m.
Written Reports provided and documented for recording purposes only:
7. EDI Status Report
Nancy Stroth, City Clerk Je Jac,4,1a s, ►i ayor